Apple today announced a new 10-year deal with Major League Soccer that will see all matches from 2023 through 2032 broadcast on the Apple TV app through a new MLS subscription service.
The company said:
Apple and Major League Soccer (MLS) today announced that the Apple TV app will be the exclusive destination to watch every MLS match live from 2023. The partnership is a historic first for a major professional sports league and will enable fans around the world to watch all MLS, League Cup1 and select MLS NEXT Pro and MLS NEXT games in one place, without local broadcast cuts or the need for a package traditional pay television.
Starting next year, every MLS game will be streamed exclusively on the Apple TV app through a new MLS subscription that you can only access through Apple. There will be no local blackouts or pay TV packages.
The service will include all game content, a new weekly live show, game replays, highlights, analysis and original programming.
You’ll be able to watch on any device with Internet access on Apple TV, including its best iPhones, iPads, Apple TV and compatible smart TVs, as well as PlayStation and Xbox consoles.
Apple’s Eddy Cue said, “For the first time in sports history, fans will be able to access everything from a major professional sports league in one place,” which he said was “a dream come true. reality for MLS fans”.
MLS Commissioner Don Garber said: “Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans.”
All matches will include announcements in English and Spanish, as well as French for matches involving Canadian teams. Full details of the move, including the price of the new subscription, will be announced “in the coming months”.
It’s important to note that this isn’t part of Apple TV+ and will require fans to buy a separate new subscription if they want to watch games. However, Apple says a “wide selection” of games will be made available to Apple TV+ subscribers, and a limited number of games will be free. Access to streaming services will also be included in the purchase price of MLS full-season ticket packages.
Apple already streams live baseball on Friday nights on Apple TV+.
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