- Burnley FC Women will be the first UK football team to broadcast matches live on TikTok
- The social networking service also becomes the team’s round sponsor from the 2021/22 season.
- The club will work with the content creators to develop the profile of the players
Burnley has announced a new partnership with TikTok which will see the England club’s women’s team become the first UK football team to broadcast their matches live on the video-sharing platform.
As part of the multi-year deal, TikTok will broadcast all Burnley FC Women’s home games in the upcoming 2021/22 campaign, which will be the first season where the team’s games will be available live.
TikTok will also become the sponsor of the Burnley FC Women round, which will for the first time wear the same crest as the men’s team and will no longer be part of a separate team within the club.
Additionally, Burnley said they will be working with content creators who will work with the club’s players to build their profiles on TikTok.
This is Burnley’s last commitment to his women’s team since ALK Capital took over ownership of the club at the end of the year. In February, the Clarets outlined their plans to professionalize Burnley FC Women and set a goal of reaching the FA Second Tier Women’s Championship by 2025. The team currently plays in the FA Women’s National League North , which is the third tier of the English women’s football pyramid. .
“Developing our presence in women’s football was an early goal when the club took over and this is the last step towards it,” said Burnley chairman Alan Pace. “We hope this agreement will bring our club and our players to a new generation of fans and I am delighted that from next season we are truly a club for everyone – one team, under one badge.”
The deal also continues TikTok’s expansion into football. The platform is a sponsor of the ongoing UEFA European Championship national team tournament, while it was also announced this week as a sponsor of the Welsh team jersey at Wrexham, which was recently picked up by Hollywood stars Ryan Reynolds and Rob McElhenney.