Facebook strikes deal with NBA to stream game highlights to watch

0

Facebook has expanded its relationship with the NBA with a new deal that brings game highlights to Facebook Watch.

In its bid to bring more sports content to Watch, Facebook has reached an agreement with the NBA to broadcast highlights of all NBA games, including the WNBA, G League and NBA 2K League, in collaboration with Turner Sports. As part of the expanded deal, Facebook Watch will also stream pre-season, post-season and Summer League games.

For many, that might not seem like a big deal since highlights are already streaming in various places, but Facebook is bringing a huge audience into the mix. Facebook is also looking to offer weekly and monthly NBA Watch Parties — broadcasts featuring highlights from the WNBA, G League, and 2K League — that allow fans to watch and interact with live highlights.

“We are thrilled to provide our millions of Facebook followers with game-by-game recaps,” said Sam Farber, NBA vice president, digital media.

Devi Mahadevia, Head of Sports Programming for Facebook in North America, said, “The NBA has one of the most vibrant sports communities on our platform. By delivering these match recaps and hosting a weekly Watch Party, the league will be able to engage with fans around the world in new and exciting ways.

The first NBA game was streamed live on Facebook in 2017, and Facebook is slowly trying to bring more Association content to its platform.

Read next: Twitter gets up close and personal with NBA fan-favorite stars LIVE

you might also like


More Facebook

Meta updates its corporate values

Following its major rebranding, Meta announces a new corporate mission formed by a group of values.

Meta introduces a “personal limit” between avatars to protect users from harassment

To protect users from harassment, Meta is introducing a “Personal Boundary” buffer between avatars on Horizon Worlds and Venues.

Facebook is dropping support for profile videos

Profile videos would be converted to clip cover image unless a new profile picture was uploaded before…

Meta extends end-to-end encryption to Messenger group chats

This move brings Meta one step closer to implementing its plan to merge all chat services into one encrypted…

Ciara and Meta Elevate name 10 sponsored black-owned SMEs

Meta is also announcing new programs, tools and resources to support Black-owned small businesses for Black History Month.

Meta would have developed an NFT market

According to industry sources, Meta is exploring ways to allow users to create and trade NFTs using its Novi wallet.

Meta seeks to establish rules governing synthetic media in influencer marketing

Meta seeks to introduce a core set of rules governing the use of AI-generated avatars and virtual influencers on…

Meta features a central location for cross-app privacy options

Meta has introduced Privacy Center, a new place to learn more about privacy in its ecosystem of apps and technologies.

Meta Adds Story Highlight Clips to Facebook Creator Studio

Meta improves Creator Studio options, adding a new story teaser preview for video uploads and a new post…

Share.

Comments are closed.