EuroLeague’s first six basketball games this season to be streamed live to US users for one-time payment via Facebook after new media entitlement OK between entities.
American players represent 25% of the league, including former NBA players Kenneth Faried, Derrick Williams and Shane Larkin. Slovenian Dallas Mavericks star Luka Doncic also played in the league.
The news comes a day after shareholders of clubs in the league voted for to reject Jordi Bertomeu of his duties as Chairman and Chief Executive Officer.
EuroLeague is not the first sports organization with which Facebook has partnered.
- The Premier League Wolverhampton Wanderers broadcast six of their preseason games on Facebook’s paid platform this year, helping to bring in a record number of preseason viewers.
- The Miami Triathlon Challenge brought 18,300 fans to the platform for $ 2.99 each in March.
- In February, Brazil Serie A and Serie B football started Diffusion live on Facebook to foreign fans.
- Major League Soccer Arena partnered with Facebook in January to stream games for $ 7.99 each or $ 74.99 per season.
In 2018, Facebook secured the exclusive rights to free broadcast 32 Champions League live games each season in Latin America and each La Liga game between the 2019-20 and 2020-21 seasons in India, but Facebook did not renew offers in March.