FanDuel Group has expanded its partnership with sports data company Sportradar to become the first US sports betting operator to broadcast live sports alongside game odds through its digital platforms.
The extended agreement will allow FanDuel to retain some of Sportradar’s live sports rights to selected international tennis and European football tournaments, including matches in the Bundesliga, the top tier of German football.
Sportradar’s live channel coverage will be included directly in the FanDuel Sportsbook interface, incorporating live events with betting lines and data, including additional functionality that allows viewers to place a live bet on the FanDuel Sportsbook interface. event they are watching.
According to Bloomberg, FanDuel does not own the exclusive rights to the content, however, which means Sportradar may partner with other sports betting companies under similar agreements.
Niall Connell, Managing Director of FanDuel Sportsbook, expects interest in the events to double or even triple by offering access to live content alongside betting odds.
Speaking to Bloomberg, he said: “If you bet on something, you tend to want to watch the outcome. It would be a bit like betting on a horse race without being able to see the actual race at all. Additionally, much of this tennis content consists of matches that are not shown on terrestrial television.
While live streaming is a well-established part of the gaming experience – especially in Europe – this will be the first time players in the US will be able to watch live sports via a betting app.
However, this decision is not without its limits, as most premium rights to major league sports in North America are already locked in long-term broadcast agreements reached before the United States Supreme Court transferred the power to legalize sports betting to individual states last May.
Now that companies like the National Football League (NFL), National Basketball Association (NBA) and Major League Baseball (MLB) have partnered with domestic sports betting, it is expected that sports bodies will eventually incorporate the game companies in their media rights.
“We’re really excited to bring live streaming to the US market with FanDuel,” said Neale Deeley, Vice President of US Sales and Gaming at Sportradar.
“We are long-standing partners of FanDuel and parent company PaddyPower Betfair across a wide range of betting and fantasy services. We are proud to be an integral part of their US expansion plans.
FanDuel Group has expanded its partnership with sports data company Sportradar to become the first US sports betting operator to broadcast live sports alongside game odds through its digital platforms.
The extended agreement will allow FanDuel to retain some of Sportradar’s live sports rights to selected international tennis and European football tournaments, including matches in the Bundesliga, the top tier of German football.
Sportradar’s live channel coverage will be included directly in the FanDuel Sportsbook interface, incorporating live events with betting lines and data, including additional functionality that allows viewers to place a live bet on the FanDuel Sportsbook interface. event they are watching.
According to Bloomberg, FanDuel does not own the exclusive rights to the content, however, which means Sportradar may partner with other sports betting companies under similar agreements.
Niall Connell, Managing Director of FanDuel Sportsbook, expects interest in the events to double or even triple by offering access to live content alongside betting odds.
Speaking to Bloomberg, he said: “If you bet on something, you tend to want to watch the outcome. It would be a bit like betting on a horse race without being able to see the actual race at all. Additionally, much of this tennis content consists of matches that are not shown on terrestrial television.
While live streaming is a well-established part of the gaming experience – especially in Europe – this will be the first time players in the US will be able to watch live sports via a betting app.
However, this decision is not without its limits, as most premium rights to major league sports in North America are already locked in long-term broadcast agreements reached before the United States Supreme Court transferred the power to legalize sports betting to individual states last May.
Now that companies like the National Football League (NFL), National Basketball Association (NBA) and Major League Baseball (MLB) have partnered with domestic sports betting, it is expected that sports bodies will eventually incorporate the game companies in their media rights.
“We’re really excited to bring live streaming to the US market with FanDuel,” said Neale Deeley, Vice President of US Sales and Gaming at Sportradar.
“We are long-standing partners of FanDuel and parent company PaddyPower Betfair across a wide range of betting and fantasy services. We are proud to be an integral part of their US expansion plans.
