Although it was only launched four years ago, it’s safe to say that Facebook Gaming has worked hard to try and carve out a place for itself in today’s already competitive market.
After all, it’s not easy to compete with already established competitors like YouTube and even Twitch. In case you didn’t already know, these two platforms dominate when it comes to video gamers getting the most out of the live streaming experience, not to mention exciting fan commentary.
The 2020 pandemic saw an increase in online gaming requests and that’s when Meta Platforms gaming unit decided to go ahead with its standalone app. This is where users can follow streamers and play whatever game they are interested in.
Now Meta hopes to enable cross-app game streaming. And that means streamers can benefit from more fans.
The tech giant recently announced that it has begun the testing phase which allows users to stream to both Facebook and Instagram. This came via an announcement from the company’s Head of North America Game Development Partnerships, Catherine Codddlington.
She detailed how users would get the best of both worlds by livestreaming to Facebook and then simultaneously streaming it through their Instagram accounts.
This way players can use the app’s exciting offers like Reels or even Insta Stories. Additionally, Meta hopes it will pave the way for a groundbreaking integration that will give Facebook streamers the ability to immerse themselves in a younger target audience that uses Instagram.
While it’s still unclear when the rollout will be released, many game fans call Meta’s new game strategy “pure genius” and “mega development.” Therefore, if you are also a fan, you might want to keep an eye out for official announcements from the company soon.
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