Sinclair Broadcast Group announced January 13 that it has reached an agreement with sixteen NBA teams to launch a streaming service that will allow users without cable to stream their games. This is a major development for cord cutters who love sports.
Sports Business Journal reported that the service will cost somewhere north of $20. The deal, which follows one struck with the NHL last year, will allow cord cutters to subscribe to and watch games broadcast on Bally’s Sports family of networks.
the The New York Post also reported last week, Apple is in serious talks to start broadcasting a set of weekday Major League Baseball games. Apple has previously been mentioned as a contender for the digital component of the NFL’s Sunday Ticket package, but has yet to bid on the live sports rights. The most popular show on Apple TV+ since its launch in 2019, Ted Lasso, is sports-oriented.
Apple analyst Daniel Ives of Wedbush Securities wrote a note last week about Apple’s sports plans, in relation to its Apple TV+ streaming service.
“With Apple choosing not to buy movie studios (MGM, Lionsgate, A24, Hello Sunshine), it is clear that Cook & Co. is embarking on a different path of content growth with live sports programming, a potential key element of its future success,” Ives wrote, while estimating that Apple currently has around 20 million paid Apple TV+ subscribers.
“We believe that Apple now recognizes that more [the] In the years to come, live sports will be a key part of its streaming success, along with original content, as competition grows for live sports packages,” Ives continued, adding that Apple is likely ready to spend “billions” on sports content.
Meanwhile, a report last week said Netflix had made a foray into sports with documentary series. Netflix has yet to emerge as a bidder for live sports rights.
Netflix has already found success in Formula 1: drive to survive, a documentary series about the European motor racing circuit, with similar shows planned for golf and tennis. An article by Dylan Byers of the media site Puck.news asked “Is Netflix eating ESPN’s lunch?“ESPN continues to air a wide range of live sports programming, but airs less 30 for 30 documentaries of recent years. Netflix did not challenge ESPN’s live sports programming, but became a contender for documentaries.
Netflix last week announced a price increase on all planes in the United States
Stephen Silver, technology editor for The National Interest, is a journalist, essayist and film critic, who also contributes to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and connect today. Co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.