NBA to broadcast games live on new African YouTube channel

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The National Basketball Association (NBA) and YouTube have announced that the NBA will launch a dedicated YouTube channel for fans in sub-Saharan Africa.

For the remainder of the 2018/19 season, NBA Africa will offer two live games per week, including play-offs and season-ending finals. The channel will also celebrate the impact of African players in the NBA and the growing levels of basketball participation in Africa.

The channel will also collaborate with Africa-based YouTube creators, feature a weekly magazine, and also host archived programming.

“The NBA Africa YouTube channel is another milestone for the NBA in Africa and will allow more fans to access our games, live and on-demand, across the continent,” the VP said. and NBA General Manager for Africa, Amadou Gallo Fall.

Head of YouTube Partnerships in Africa, Dayo Olopade added, “We hope NBA fans on the continent will enjoy watching live games and commentary on YouTube.”

The NBA and YouTube share a long history of working together. The NBA became the first professional sports league to partner with YouTube in 2005, and the channel has generated more than 5.4 billion total views since its inception.

The National Basketball Association (NBA) and YouTube have announced that the NBA will launch a dedicated YouTube channel for fans in sub-Saharan Africa.

For the remainder of the 2018/19 season, NBA Africa will offer two live games per week, including play-offs and season-ending finals. The channel will also celebrate the impact of African players in the NBA and the growing levels of basketball participation in Africa.

The channel will also collaborate with Africa-based YouTube creators, feature a weekly magazine, and also host archived programming.

“The NBA Africa YouTube channel is another milestone for the NBA in Africa and will allow more fans to access our games, live and on-demand, across the continent,” the VP said. and NBA General Manager for Africa, Amadou Gallo Fall.

Head of YouTube Partnerships in Africa, Dayo Olopade added, “We hope NBA fans on the continent will enjoy watching live games and commentary on YouTube.”

The NBA and YouTube share a long history of working together. The NBA became the first professional sports league to partner with YouTube in 2005, and the channel has generated more than 5.4 billion total views since its inception.

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