- Verizon’s Ryot committed to VR production from 2019/20 reboot
- At least 12 live NBA League Pass games available through Oculus headsets
- NBA and Verizon were last renewed in 2018, with a deal worth $ 400 million
The National Basketball Association (NBA) and US telecommunications company Verizon have signed a multi-year partnership extension that will see betting content and virtual reality (VR) viewing options integrated into the NBA League Pass streaming platform.
Ryot, owned by Verizon, will make at least 12 live games from the NBA restart in Orlando, Florida available to League Pass subscribers between July 31 and August 14 via Oculus Quest and Oculus Go VR headsets. .
Under the terms of the deal, Ryot will be the NBA’s official VR production partner for the restart of the 2019/20 season, which kicked off July 30 at Walt Disney World Resort.
The move comes a week after Major League Baseball (MLB) announced a similar activation ahead of its takeover on July 23, including the launch of a new Oculus-supported platform that enables MLB.tv subscribers to broadcast live non-market games in VR.
Verizon Chief Executive Officer Guru Gowrappan said, “Ryot’s powerful virtual reality capabilities will deliver a truly immersive live experience at home, creating a seamless experience between the physical and digital world.
“NBA League Pass in VR is exactly the kind of innovative solution that we love to create with our partners. Working with the NBA to redefine the gaming experience for fans has incredible implications for the future of sports and entertainment.
Meanwhile, the broader deal will also see Verizon-owned Yahoo Sports expanding League Pass’s fantasy and live betting offerings as an official marketing partner of the NBA.
This expanded offering will allow Yahoo Sports, Yahoo Fantasy and Yahoo Sportsbook to distribute live non-market games in League Pass and interact with fans via digital overlays. It will also include the creation of two fantasy and betting-focused shows to coincide with the NBA Conference Finals and NBA Finals.
Yahoo Sports will also continue to exclusively leverage NBA fantasy play throughout the season, create daily NBA-branded fantasy and sports betting integrations, and collaborate on high-profile events including the NBA Draft and The Weekend. -end NBA All-Star.
Yahoo Sports will also be the presenting partner of the NBA Pick’Em: Playoffs Bracket Challenge, which will be integrated with other digital resources of the NBA, NBA TV, NBA.com and the NBA app.
In addition to the NBA, game footage from the Women’s National Basketball Association (WNBA) and the NBA G League development competition will also be used to create content that will help educate participating fans about fantastic betting offers and sports from Yahoo.
Bill Koenig, NBA President for Global Content and Media Distribution, said, “As the NBA reboot begins this week, our expanded relationship with Yahoo Sports will provide a variety of unique ways for fans to engage. with the NBA.
“With everything from fantastic games to sports betting integrations, gaming-centric content and NBA VR games, there are sure to be opportunities to get closer to the game. “
Financial terms of the deal were not disclosed. The NBA and Verizon last extended and expanded their partnership in 2018 in a deal worth $ 400 million.
The National Basketball Association (NBA) and US telecommunications company Verizon have signed a multi-year partnership extension that will see betting content and virtual reality (VR) viewing options integrated into the NBA League Pass streaming platform.
Ryot, owned by Verizon, will make at least 12 live games from the NBA restart in Orlando, Florida available to League Pass subscribers between July 31 and August 14 via Oculus Quest and Oculus Go VR headsets. .
Under the terms of the deal, Ryot will be the NBA’s official VR production partner for the restart of the 2019/20 season, which kicked off July 30 at Walt Disney World Resort.
The move comes a week after Major League Baseball (MLB) announced a similar activation ahead of its takeover on July 23, including the launch of a new Oculus-supported platform that enables MLB.tv subscribers to broadcast live non-market games in VR.
Verizon Chief Executive Officer Guru Gowrappan said, “Ryot’s powerful virtual reality capabilities will deliver a truly immersive live experience at home, creating a seamless experience between the physical and digital world.
“NBA League Pass in VR is exactly the kind of innovative solution that we love to create with our partners. Working with the NBA to redefine the gaming experience for fans has incredible implications for the future of sports and entertainment.
Meanwhile, the broader deal will also see Verizon-owned Yahoo Sports expanding League Pass’s fantasy and live betting offerings as an official marketing partner of the NBA.
This expanded offering will allow Yahoo Sports, Yahoo Fantasy and Yahoo Sportsbook to distribute live non-market games in League Pass and interact with fans via digital overlays. It will also include the creation of two fantasy and betting-focused shows to coincide with the NBA Conference Finals and NBA Finals.
Yahoo Sports will also continue to exclusively leverage NBA fantasy play throughout the season, create daily NBA-branded fantasy and sports betting integrations, and collaborate on high-profile events including the NBA Draft and The Weekend. -end NBA All-Star.
Yahoo Sports will also be the presenting partner of the NBA Pick’Em: Playoffs Bracket Challenge, which will be integrated with other digital resources of the NBA, NBA TV, NBA.com and the NBA app.
In addition to the NBA, game footage from the Women’s National Basketball Association (WNBA) and the NBA G League development competition will also be used to create content that will help educate participating fans about fantastic betting offers and sports from Yahoo.
Bill Koenig, NBA President for Global Content and Media Distribution, said, “As the NBA reboot begins this week, our expanded relationship with Yahoo Sports will provide a variety of unique ways for fans to engage. with the NBA.
“With everything from fantastic games to sports betting integrations, gaming-centric content and NBA VR games, there are sure to be opportunities to get closer to the game. “
Financial terms of the deal were not disclosed. The NBA and Verizon last extended and expanded their partnership in 2018 in a deal worth $ 400 million.
