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Noah Basketball installed a new 120ft long video card inside the Toronto Raptors practice facility to view advanced real-time shooting metrics as well as game or practice footage during team practices. Noah’s shot tracking system uses computer vision cameras mounted above the rims to measure the arc, depth and left-right positioning of each shot, as well as heatmaps and tracking marks and failures.

The Raptors first installed Noah at their OVO Athletic Center training facility in 2018. Coaches and players typically saw shot analytics on iPads or computers, but that process is now easier with live data. real time displayed during training on the massive wall hanging video card, which can also stream training and match footage. Noah uses facial recognition to identify each player and keep track of their individual shooting performance, while also providing automated voice feedback on shots inside the Raptors facility.

“I originally thought we could have a Jumbotron field so we could do stuff in practice and want to teach right away,” Raptors coach Nick Nurse told The Canadian Press. “If they missed [a shot], they can see why. If it was too left, if it was too long, it was too short, [the] the arch was too flat, whatever.”

Nurse joined Noah Basketball’s board of directors in 2021. The company’s shot tracking system is used by more than a dozen NBA teams, including the Clippers, Knicks, Trail Blazers, the Suns and Warriors, as well as hundreds of college basketball programs. Ice Cube’s Big3 basketball league also partnered with Noah earlier this year.

“We use Noah every day,” Clippers guard Terance Mann told SportTechie in August. “Once you enter, the cameras recognize your face. It tracks all your shots, your marks, your arc, your shot accuracy from left to right. So I love Noah and I love the feedback he gives. It gives you the day, it gives you the week, it gives you the month, it gives you the year, so it’s pretty cool to see.

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