NEW YORK – The National Football League and Verizon today announced a multi-year partnership in which Verizon’s portfolio of premium digital and mobile media properties, including Yahoo Sports, will broadcast in-market and domestic games, including pre- national season, regular season, playoff games, and the nationwide Super Bowl for sports fans – regardless of mobile network. The partnership kicks off in January 2018 with the streaming of the NFL playoffs on Yahoo! and the Yahoo Sports, Aol Sports and Tumblr app.
In addition to expanded live game availability, the new deal will give fans mobile access to NFL highlights, NFL coverage throughout the week and year, and a robust set of content. original jointly developed. With Verizon and Oath’s lead in monthly US millennial mobile reach and over 200 million monthly US unique mobile digital views, NFL content will reach massive digital audiences.
Verizon will continue to be an Official Sponsor of the NFL and will provide unique experiences for customers enrolled in the Verizon Up Rewards Program at key NFL events including the Super Bowl, Pro Bowl and NFL Draft. The partnership also involves working with individual NFL teams on Smart Stadium technology to help improve stadium operations.
“We are committed to fans to make Verizon’s family of media properties the mobile destination for live sports,” said Lowell McAdam, president and CEO of Verizon Communications. “The NFL is a great partner for us and we’re excited to deliver its premier content at scale on mobile so viewers can enjoy live football and other NFL original content wherever and however they want. . We believe partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience. »
“Verizon has been a key NFL partner, both in NFL mobile game distribution and as a sponsor, since 2010 and we are excited to expand and broaden our relationship with them,” the commissioner said. of the NFL, Roger Goodell. “Our expanded partnership with Verizon is great for our fans. Starting with the upcoming playoffs and for seasons to come, live NFL action straight to your mobile device – regardless of carrier – will provide millions of fans with additional ways to follow their favorite sport.
To watch the mobile experience live on Yahoo:
