NFL launches subscription streaming service; NFL+ to stream games, other content

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The streaming service, NFL+, will be available for $4.99 per month, or a premium plan for $9.99 with full and condensed game replays ad-free. File photo by Jon SooHoo/UPI | License picture

July 25 (UPI) — The NFL launched the league’s first streaming service, NFL+, on Monday and the new service will begin showing live games next week.

NFL+ will include local and primetime regular season and postseason games live on mobile devices, the league said in a statement. Primetime games were previously available for free to Verizon customers on Yahoo! Sports app.

Live out-of-market preseason games, which were previously only available with an NFL Game Pass subscription for $99.99 per year, will now be available to NFL+ subscribers on all devices.

“NFL+ marks the next evolution of the NFL’s direct-to-consumer offering, building on what the league has developed with NFL Game Pass,” the league said in a statement.

The league noted that fans will also be able to stream live local and national audio for each game as well as on-demand NFL Network shows and movies from the league’s archives, among other content.

NFL+ is available for $4.99 per month, or a premium plan for $9.99 with full and condensed game replays without ads.

“Today marks an important day in National Football League history with the launch of NFL+,” NFL Commissioner Roger Goodell said in a statement.

“Passionate and dedicated football fans are the lifeblood of the NFL and being able to reach and interact with them across multiple platforms is extremely important to us.”

Goodell said he hopes the NFL+ will grow and deepen the league’s “relationship with fans of all ages and ages.”

NFL+ won’t initially include exclusive regular season games, but NFL Media COO Hans Schroeder told CNBC which may change in the years to come depending on audience habits.

“It’s another option that we will consider along with all of our other options,” Schroeder said.

“We’re really excited about where NFL+ can go. As quickly as the media and the sports distribution industry continues to change and evolve, there are many different factors.”

NFL+ will begin streaming the action live with the Hall of Fame Game on August 4.

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