One of the most important sports leagues in the world has teamed up with a tech company from Newcastle to broadcast its matches in a European country.
The American Football NFL has reached a deal with the Screach streaming platform to broadcast its 2021 season via a smart TV app to thousands of commercial sites across Poland.
The Screach platform, which was developed by Newcastle-based technology company Screenreach, is designed to help business premises generate more footfall and revenue through their TVs and social media.
Poland has around 43,000 shopping venues – including 19,000 pubs and bars – and a strong culture of friends who meet for drinks. The initial deal will see Screach broadcast nearly 80 NFL games in Poland, including the playoffs and Super Bowl LVI live from Los Angeles in February 2022.
Robert Rawlinson, CEO of Screenreach, said: “Streaming is already an integral part of the NFL’s global success, allowing it to forge lasting bonds with new and existing fans.
“By partnering with Screenreach, it is once again raising the digital bar – giving thousands of commercial sites across Poland flexible access to NFL content and introducing the sport to a large audience of new fans. potentials. “
Sameer Pabari, General Manager of NFL International Media, said, “Growing the popularity of the NFL and the size of our global fan base is a key strategic goal for us. Reaching new audiences in new markets is key to this – and that’s exactly what our agreement with Screenreach allows us to do.
“Screach will allow us to bring the excitement and drama of live NFL action to thousands of Polish sports fans.”