Sportradar and Baseball Australia (BA) have signed a multi-year partnership to broadcast Australian Baseball League (ABL) games live on a dedicated OTT platform (main image: Dave Edwards of Sportradar).
The new live streaming service, onDemand*, is part of a strategic partnership between Baseball Australia, Sportradar and the ABL. In addition to powering the OTT platform, Sportradar will serve as the exclusive distribution partner for ABL’s betting data and audiovisual rights.
Sportradar has also been chosen as the Official Integrity Partner of the ABL, with the industry-leading Universal Fraud Detection System (UFDS), an advanced and proven betting monitoring system deployed to protect the integrity of Baseball Australia and ABL competitions.
The first round of the ABL season will be broadcast on the OTT platform from November 10. The service will initially launch as a web-based platform, with a dedicated app to be built by Sportradar for the start of the 2023/24 season.
“We are delighted to partner with Baseball Australia and the ABL to help them reach and engage new audiences here in Australia and around the world,” said Dave Edwards, Sportradar’s Director of Sports Media and Partnerships – Oceania.
“By taking a smart, technology-driven partnership approach to content distribution, rightsholders can directly control how their assets are marketed, while learning more about their fans in the process. We look forward to supporting BA and ABL in pursuing their ambitious growth strategy.
Glenn Williams, CEO of Baseball Australia, added: “We’re really excited to be able to host Australian baseball content on one platform for fans to see. It’s a one-stop-shop for fans to consume their baseball content from Little League all the way to the ABL and Team Australia. The partnership with Sportradar, a global company that works with major sports leagues around the world, will be a major boost for baseball in Australia.
Paul Gonzalez, ABL General Manager, said, “We are thrilled to partner with Sportradar to bring ABL into the homes of sports and baseball fans around the world. This is a groundbreaking agreement with the Australian Baseball League that will not only provide high quality feed, but also integrity and opportunity to the league. We are proud to partner with such a global brand that works with other elite sports to bring attention back to the Australian Baseball League and its athletes.