DUBAI: According to Nielsen data, US news network CNN’s overall ratings have fallen nearly 90% this year, including in the lucrative age bracket of advertisers aged 25-54.
The media company averaged 548,000 viewers in the first week of January, compared to 2.7 million in the same period last year. And seven-day figures showed just 113,000 people in the 25-54 age bracket had logged on this year compared to an average of 822,000 in 2021.
Last year’s coverage of the Capitol Hill riots on Jan. 6 drew the most viewership CNN had seen since its launch in 1980. But, a year later, it had lost that ground when viewers moved on. to rival Fox News.
Over the past 12 months, CNN has been plagued with scandals. He fired prime-time host Chris Cuomo after the anchor was discovered secretly helping his brother, former New York Governor Andrew Cuomo, over sexual harassment allegations that have led to his resignation.
Don Lemon, another prime-time anchor, also came under fire for his coverage of the trial of “Empire” star Jussie Smollett, where he failed to mention his involvement in the actor’s whistleblowing.
Despite setting a record high in 2021, viewership on the network plummeted in the second half. CNN struggled to attract viewers during prime time — between 8 p.m. and 11 p.m. — resulting in an 83% year-over-year drop, Nielsen data showed.
Meanwhile, Fox News averaged a daily total of 1.41 million viewers during the week of Jan. 3, making it the most-watched network on basic cable Monday through Sunday from 6 p.m. at 6 a.m., Adweek reported. It also averaged more viewers than CNN and MSNBC combined for the 21st consecutive week.
The report added that in the week of January 3, Fox News led with 1,408,000 total viewers throughout the day and 2,303,000 primetime viewers, while CNN trailed with 548,000 viewers. in total throughout the day and 705,000 viewers in prime time.