Twitter Could Stream NFL Games Live Through New App On Apple TV, Report Claims – GeekWire

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GeekWire illustration. Photo via Flickr/Goldberg.

Live NFL games could soon be streamed on Apple TV through a new Twitter app.

Photo via Apple.
Photo via Apple.

The New York Times reported Monday that Twitter is in talks with Apple to create an app for the Apple TV platform that will allow people to watch NFL games live.

Twitter paid the NFL $10 million earlier this year to broadcast 10 Thursday Night Football games this season. It can leverage this partnership to stream the content live through Apple TV, giving Twitter another way to reach users.

Fans outside the US can already watch official NFL content on Apple TV via NFL Game Passbut live games are not broadcast in the United States

Along with the NFL deal, Twitter recently partnered with several other leagues, from the NBA to MLB, to broadcast live sports. It’s another push for Twitter to make its service a centralized hub for live content and social commentary as it struggles to add more users and earn more advertising dollars.

However, outside of the NFL deal, most of Twitter’s deals so far are for “cutting edge content” – not prime-time games for which the streaming giants pay big bucks. money – as noted by Peter Kafka of Recode:

Still, these live streaming offerings are key to Twitter’s growth strategy and could expand over time as the company competes with other tech giants like Facebook, Instagram, Snapchat, Amazon and Google. Last month, Twitter CFO Anthony Noto outlined the key competitive advantages that separate Twitter from the rest when it comes to hosting a live streaming experience, which you can read about here.

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