Twitter lost the NFL deal to Amazon, but now the microblogging site has made a deal with the WNBA to broadcast 20 games a year for the next few seasons. The WNBA will be the first women’s sport to be broadcast live on the platform. The WNBA will have its inaugural game on May 14 when the Dallas Wings face the Phoenix Mercury.
The WNBA is also joining Twitter’s Amplify program, which includes 40 weekly highlights packages on the microblogging site. Dallas Wings President and CEO Greg Bibb said this historic tie-up will open the door for fans to engage with brands in new and exciting ways, and the team looks forward to releasing four games. on the interactive and dynamic platform and featuring other WNBA competitions this season and in the future.
Twitter has expanded its live streaming portfolio with 12 new offerings, and the WNBA is one of them. Other programs in Twitter’s Live portfolio include shows from the MTV Awards, coverage of Fashion Week in New York, Paris, London and Milan, production and hosting of a 24-hour streaming news network. 24/7 with Bloomberg (coming this fall), Cheddar’s Opening Bell, The Breaker by Verge and Morning Feed by BuzzFeed.
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Anthony Noto, Chief Operating Officer of Twitter, said: “The addition of these 12 new live offerings tonight is a testament to the success of our Twitter-only experience, combining high quality streaming video with our chat-only experience. Twitter. “
It’s not just sports that Twitter is interested in streaming; the company has also partnered with Live Nation to exclusively broadcast live concert videos. Artists such as Portugal The Man, August Alsina, Train and Marian Hill will see their shows broadcast on the platform, notes TechCrunch.
In addition, the San Francisco-based company, which has seen slow growth in online advertising, will discuss its future offerings at a conference hosted by Interactive in New York, CBC notes.
Internet companies challenge traditional broadcasters
Besides the WNBA, other sports programs will include 360-degree video of the 17e hole at this month’s PGA Players Championship golf tournament and a weekly Major League Baseball show featuring highlights and commentary.
The live streaming of sporting events also attracted Facebook. The social media giant has signed several deals to broadcast live sporting events, including NBA Development League games for the 2016-17 season. In March, Facebook and Major League Soccer announced that a minimum of 22 matches will be available on Facebook in 2017.
For now, the main players who own the sports rights are traditional broadcasters like ABC / ESPN, CBS, NBC, and Fox Sports, and they shell out hundreds of millions of dollars to stream the games. Major online players such as Amazon and Facebook are financially rich enough to compete with traditional broadcasters, although they haven’t invested a lot of money in sports rights so far, notes The New York Times.
Twitter shares on Monday closed up 6.5% at $ 17.54. Since the start of the year, the stock has risen by almost 8%, while in the last year it has risen by almost 20%.
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